One year after the creation of the University Chair in Economics and New Data Management, Havas media group and Paris Dauphine University announce the launch of the Research Initiative (IDR) with the Axa Research Fund and Axa Global Direct.
Pierre-Louis Lions, Professor at the Collège de France and Chairman of the Scientific Committee of the Havas-Dauphine Chair in Economics and New Data Management, André Lévy-Lang, President of the Institut Louis Bachelier and Yannick Bolloré, Chairman and CEO of Havas, brought together eminent professors, experts and companies at the Palais Brongniart on Monday 15 June to discuss the challenges of BIG DATA for today's and tomorrow's industries.
The Havas-Dauphine Chair: a bridge to industry
64 % (1) of companies recognize that large data volumes are changing the traditional boundaries of business and 56% (2) companies will invest significantly in BIG DATA over the next three years.
At a time when digital technology is profoundly changing all industries, DATA has become a major issue in the transformation of their business models. In this context, the Havas-Dauphine "Economics and Management of New Data" Chair is accelerating multi-university and entrepreneurial initiatives with the creation of an IDR (Research Initiative) with the AXA Research Fund and AXA Global Direct.
Read more : www.axa.com/en/press/newsfeed/
A genuine bridge between applied mathematics and business, the Havas-Dauphine Chair aims to open up the knowledge models of digital data, inspired in particular by the world of finance, to service and consumer goods companies.
"Programming, automation and customization are the three keys that will enable marketing departments to integrate true virtuous DATA strategies for their development. Data Science and marketing must now talk to each other to model new approaches and provide useful services to consumers from targeting to the implementation of their marketing and advertising operations, explains Jean-Michel Lasry, Co-founder MFG Labs (Havas Media Group) & Member of the Scientific Council of the Havas-Dauphine Chair.
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Governance and new skills, the orientations of the Havas-Dauphine Chair
Havas Media Group continues to invest in its Data Driven approach to Marketing and Media. The ambition with the Havas-Dauphine Chair is threefold: to help companies structure themselves around Data, to connect science to marketing and to give access to innovations to put them at the service of decision-making.
The role of the Chair is precisely to promote the emergence of new professions within companies such as Data Scientists, data analysis specialists or CTOs (Chief Technology Officers) alongside marketing and finance functions.
These new professions in marketing, media and e-journalism are the opportunities to be exploited. In this respect, the Chair has just helped to complete the first promotion of the Master Mash at Dauphine (Mathematics & Learning for the Humanities), a first in the field.
Read more : www.di.ens.fr/~aspremon/MASH/courses.html
Finally, the Chair is keeping pace with its progress with the organization of its MEET THE DATA conferences open to companies, research communities and public organizations.
Read more : www.louisbachelier.org/evenement/meet-the-data-ii/
(1) and (2): Big & Fast Data: The Rise of Insight-Driven Business, Capgemini/EMC - March 2015
About Havas Media Group
Havas Media Group brings together all the Group's media skills in a simplified, client-focused structure: Havas Media and Arena Media, supported for the "content and brand experience" offering by Havas Sports & Entertainment as well as by several specialized entities such as Havas Event and Havas Productions.