A first shoe collection created in 100 % digital

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3D Fashion Experience: Julien Fournié unveils his first shoe collection created entirely in digital thanks to research projects at the Dassault Systèmes FashionLab.

The FashionLab is Dassault Systèmes' technological incubator dedicated to fashion designers. It presents a "3D Fashion Experience" dedicated to footwear design, illustrating the contribution of 3D for designers, distributors and consumers.

Julien Fournié, founder of the eponymous fashion house and historical partner, presents for the first time a capsule collection of shoes designed 100% digitally by the couturier thanks to FashionLab's innovative solutions. Part of this collection will be worn on the catwalk in Paris on July 8, 2014 during Julien Fournié's Autumn/Winter 2014-2015 Couture fashion show entitled "Première Pulsion" and organized as part of Haute Couture Week, of which the couturier is an invited member.

This capsule collection is composed of black leather sandals with high heel and notched sole, colourful derbies with floral toe, two-tone ballerinas and colourama sneakers. With "First Footwear", the couturier declines the Julien Fournié style in a small selected collection of proposals by interpreting four classic shapes for today.

The unique digital experience conducted by the FashionLab of Dassault Systèmes and Julien Fournié, in collaboration with a European manufacturer (Greenfit) goes beyond the design and production of a capsule collection of shoes. It makes possible the emotional interaction of products with consumers, thanks to the use of photo-realistic 3D content on video walls, shelves or other displays, even integrating, for some content, augmented reality based on 3D printing.
It demonstrates all the power of the use of Digital 3D from the creator to the consumer: the process usually reserved for the creative studio becomes visible and palpable, right up to the interior of the points of sale.

This unique project is the result of research and incubation programs conducted by the Dassault Systèmes FashionLab. Nine experiments that can be used in stores or "usage scenarios" have been developed to demonstrate the power of digital 3D and digital worlds.
"We want to be involved in every step of the creative process: from the talent of the creator to the consumer experience. The example of a shoe collection shows our vision of the future of fashion in general, while knowing that it will eventually be possible to adapt it to any segment, from jewellery to watches to leather goods and clothing".says Jérôme Bergeret, Director of the Dassault Systèmes FashionLab.

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Through this project, the FashionLab proposes a new response for the fashion and luxury goods industry to the rise of digital 3D in the coming decades.
This innovative approach implies the ability of fashion and luxury companies with a strong creative and artisanal heritage to question their models on new bases.
Through the relocation of production facilities and the redefinition of sales areas, this approach also integrates new bases for sustainable development.

The FashionLab is Dassault Systèmes' technological incubator dedicated to fashion designers. At the crossroads of the world of luxury and virtual 3D, it combines the creativity of Dassault Systèmes' engineering with the artistic inventiveness and know-how of the industry's talents. Its objective is to offer new 3D experiences around luxury, integrating the design, simulation and collaboration tools required to create a model or a collection.

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